"Parents residing in north London is looking for an extraordinary and skilled educator to support their youngest child on his early path to growing into an British gentleman."
Looking at this listing, you might naturally skip the wording "initial stages" as mere figurative language.
However, it may be the crucial element of this unique employment listing, as it seeks to recruit a tutor for a 12-month-old.
Numerous of applications have since been sent in since the anonymous family published their search for the highly paid tutor, who needs to be "an exceptional individual".
In recent few weeks, the post has attracted interest across the media, with several questioning why?
Forward-Thinking Method
A tutoring expert, head and founder of an education consultancy, which is assisting the family in their search, stated that notwithstanding first skepticism, he found the concept "visionary", and "innovative".
When he consulted the family, he mentioned they understood the unusual nature of their request, and how early in age their son is.
However, they clarified that they "were unwilling to delay any longer" to get a tutor, as they had postponed until their firstborn was five, and by that stage "cultural influence had by then set in".
But what does the family indicate by "cultural predisposition"?
It's "all-encompassing", he responded. "The manner you eat, the way you speak".
He said the older sibling had absorbed "very nuanced, body language" from the family, and had taken on their cultural habits. The family explained to him they did not want the same situation to repeat itself with their infant.
The plan: To bring in a UK tutor, who should speak with Received Pronunciation, to influence the baby right from the beginning.
Natural Absorption
"A great deal of the learning at the start here is kind of absorbed naturally," stated the expert.
It's by means of this osmosis that the family are aiming the child will pick up the English characteristics they want to impart.
He noted the tutor had to be somebody who went to "the right kinds of schools – comparable categories of schools as the family plan to send their son to".
"The tutor simply needs to be the right kind of person, they'll be performing things they may not realize they're doing, just naturally," he added.
Money No Object
The family explained to Adam the chosen tutor should ideally also have familiarity of or passion in equestrian activities, alpine skiing, artistic pursuits and music so as to influence the child in a diverse set of hobbies.
Additionally though, he stated the family wanted the tutor to enrol the child on a variety of lessons so the child would be "pony-riding and picking up an musical instrument by the time they are around three years old".
In the family's view, helping their son develop into a "English gentleman" will lead to success and open doors.
"Taking into account the pros and cons of that, because it's definitely a social class indicator," he comments.
But, notwithstanding all this tutelage in "Britishness", could the child absorb so-called cultural influence from the multicultural family he is raised by regardless?
"Yes", replied he. "The parents realize this might not succeed, but they've simply adopted the view of, 'why not attempt it and we should start as quickly as we can', because the cost of it is irrelevant," he explained.
Impractical
There are some in the private teaching field who express these reservations.
Peter Cui, CEO and founder of a tutoring service, who supplies personal educators, stated that "the journey of becoming bicultural, or actually, discovering oneself, is something that must be grown into, not engineered."
He explained that he had emigrated from Asia to the UK at the age of seven, and had been educated knowing and practicing both cultures. He progressed to be educated at a prestigious UK institution.
"The idea that a single person can act as a embodiment of Britishness, someone who can in some way transplant the attributes of a British gentleman onto a one-year-old child, appears optimistic and unrealistic," he commented.
"Based on my background, engaging a distinctly English tutor from babyhood will will not necessarily produce the goal they desire.
"I did not have such a figure, and yet I have been lucky enough to enjoy several of the situations they desire for their son."
He continued: "The reality is, personal identity cannot be imposed from the outside; it must be selected, and it must originate internally."
Buying Britishness
Certainly, Britishness is something the CEO believes can be taught – and marketed.
"In my view the reality that the international society holds us in this respect is something that we should be cherishing|valuing|appreciating